Blog Marketing Secrets for Beginner

Blogs which are also known as web logs are the new thing on the internet. They are pretty much a platform that you can use that will allow you to post your thoughts on most any subject that you want to. They can be used for journaling, promoting, writing, and publishing, anything that your heart desires. However, if you are a beginner and new blogging as well as marketing, there are some very important things that you will want to know.

Blog marketing is pretty easy if you have a marketing mind. You are going to find that many people use blogs as a diary, and many times these blogs that are used for this purpose are not intended to make them money, but simply a way to put there thoughts out there and find others that are going through the same thing. If you have never even had a blog before, the simplest thing that you can do is to start one, and just journal in it for a while. This will allow you to learn just what it takes and what it is all about to keep up a blog. When you are just journaling your thoughts and what is on your mind, you have nothing to lose and nothing to gain. You don’t even have to make your blog public if you don’t want others to read what you have to say. That is a personal preference. However, doing this will let you see how it works. Then you can move on to trying to market a product or a service.

Using a blog to market something is cheaper than using a website. This is because there are so many free ones out there that you can use to get the word out, and they are really just as good as having a website that you pay for. There are of course some advantages to having your own URL, but for a beginner, a free one will work until you get the hang of it and want to move it all over onto your own server. The free blogs are just not that customizable. If you are not familiar with HTML, you are going to find that your blog will look like everyone else’s. But, that is ok in the beginning. You can always make changes later on once you are becoming successful.

When you have your own blog, you are in charge of the content that is posted on it. You can decide what is said, and what is not. You are after all writing it all, right? So, the sky is the limit. Whether you want a blog that does website reviews and takes nominations, or you want to sell things that you make out of your home, the choice is yours. Using a blog to get the word out about whatever you want too is a great way to market and promote something.

Blog marketing can get complicated if you let it. It is really only as hard as you make it. While there are some bloggers out there that are making a six figure income with the use of blog marketing, we all know that it can be done. We just want to know how. Well, for any beginner, start small, and be consistent. The six figure bloggers all did. They started with one, built it up, and then added another blog, built it up. Then, keeping up both blogs and not letting them fall behind, they continued to add more and more. Of course they had help, and they outsourced a lot of their work. If you are looking to make a massive income with blogging, you will need some help.

Blog marketing is a great thing to learn. If you can sell things from a blog, you can sell them anywhere. Making money by using a blog is one of the most satisfying things that you will ever learn how to do. Just do not expect to make money over night, know that you have to work at it consistently everyday, and remember to put into it what you want to get out of it.

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How to Set Yourself Apart From Other Affiliates

Considered today as one of the best and easiest way to earn some money, affiliate marketing is now attracting many people to represent themselves in this type of business. But as competition is getting a bit bigger, you may need some ways to distinguish yourself from the rest of the affiliate marketers. For the major reason that many of your competitors including you are promoting the exact same program, in the exact same zone or on the exact same websites perhaps. Now here are some tips that you may consider in order for you to stay in this business and have the chance to outwit and outplay other competitors of yours. The first thing is for you to have your own website. It is very essential for you to have your own website in considering affiliate marketing as your professional career. Secondly, potential customers primarily go to websites in order for them to search and sometimes purchase items they were looking for. For the same reason that it is much easier to remember than a certain URL that you may be using and you can just point to your visitors the affiliate page in your website.

Another thing to remember is to have your own ad. A lot of times affiliates marketers have published the same ad two or three times done by advertisers. In this case, you may email the owner of your affiliate program asking that you make your own ads. This way, people may not become immune to ads, because sometimes seeing the same ads over and over again, may just make your potential customers to just skip it all together. Besides, your primarily purpose is to attract or encourage people to click and read your ads and be curios enough to click through your website.

Step three, have some products of your won which are only available through your website. Once you have your website going, it is important to have some products or services that your customers can’t find with other affiliate’s site. You want your customers to keep coming to your site and the best way to do that is to have something on your site that they can’t find on others. Being an affiliate marketer we must then choose a certain market segment where you can have a potential leadership or at least a strong challenger role.

The fourth step is to build a strong relationship with people who already buy your product. Now, in order for you as the marketer to fully answer the query of your potential customers, it is best to try and buy the product by yourself. With this particular notion, you can better sell the product that you are trying to market. You can share to your potential customers what a great experience you had with the product, and this can make them interested enough to buy the product. You may also be able to provide a support if necessary or you may provide a confident tutorial or steps on how to use the product that you are trying to market based on your personal experience. Entailing this idea is to be totally honest about the product that you are trying to market. If you find out that the program you were promoting is a scam, stop promoting it and inform your readers about it. This will help you build credibility with your lists.

We all make mistakes and admitting your mistake will boost your reader’s confidence in you. Lastly, don’t try to market everything you see. With services such as click bank, it is easy to become overwhelmed and try to market everything in the click bank marketplace. That is not a good idea. It’s better to focus on one market and market products that they would want. This is called niche marketing.



Try also to promote a certain product, which conforms to the specifications measured through indications of customer-satisfaction, rather than indicators of self-gratification. It is the customer who decides what to buy and not the company or the affiliate marketer. The company simply produces products catering to the needs and wants of their chosen market segment.

Today, different types of business are emerging from all over the world in a multinational level to reign supreme on their specific market segment that they are trying to dominate, and affiliate marketing is one of them. Affiliate marketing is definitely here to stay and it can become a great way to earn extra or even part time income. However, it won’t happen overnight. Like everything else in life, you’re going to have to put a lot of hard work into it. Good luck to you in your new venture.

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Raising Capital For Startups

The task of raising money for a business is not as difficult as most people seem to think. This is especially true when you have an idea that can make you and your backers rich. Actually, there's more money available for new business ventures than there are good business ideas.

A very important rule of the game to learn: Any time you want to raise money, your first move should be to put together a proper prospectus.

This prospectus should include a resume of your background, your education, training, experience and any other personal qualities that might be counted as an asset to your potential success. It's also a good idea to list the various loans you've had in the past, what they were for, and your history in paying them off.

You'll have to explain in detail how the money you want is going to be used. If it's for an existing business, you'll need a profit and loss record for at least the preceding six months, and a plan showing how this additional money will produce greater profits. If it's a new business, you'll have to show your proposed business plan, your marketing research and projected costs, as well as anticipated income figures, with a summary for each year, over at least a three year period.

It'll be advantageous to you to base your cost estimates high, and your income projections on minimal returns. This will enable you to "ride through" those extreme "ups and downs" inherent in any beginning business. You should also describe what makes your business unique---how it differs form your competition and the opportunities for expansion or secondary products.

This prospectus will have to state precisely what you're offering the investor in return for the use of his money. He'll want to know the percentage of interest you're willing to pay, and whether monthly, quarterly or on an annual basis. Are you offering a certain percentage of the profits? A percentage of the business? A seat on your board of directories?

An investor uses his money to make more money. He wants to make as much as he can, regardless whether it's short term or long term deal. In order to attract him, interest him, and persuade him to "put up" the money you need, you'll not only have to offer him an opportunity for big profits, but you'll have to spell it out in detail, and further, back up your claims with proof from your marketing research.

Venture investors are usually quite familiar with "high risk" proposals, yet they all want to minimize that risk as much as possible. Therefore, your prospectus should include a listing of your business and personal assets with documentation---usually copies of your tax returns for the past three years or more. Your prospective investor may not know anything about you or your business, but if he wants to know, he can pick up his telephone and know everything there is to know within 24 hours. The point here is, don't ever try to "con" a potential investor. Be honest with him. Lay all the facts on the table for him. In most cases, if you've got a good idea and you've done your homework properly, and "interested investor" will understand your position and offer more help than you dared to ask.

When you have your prospectus prepared, know how much money you want, exactly how it will be used, and how you intend to repay it, you're ready to start looking for investors.

As simple as it seems, one of the easiest ways of raising money is by advertising in a newspaper or a national publication featuring such ads. Your ad should state the amount of money you want--always ask for more money than you have room for negotiating. Your ad should also state the type of business involved ( to separate the curious from the truly interested), and the kind of return you're promising on the investment.

Take a page from the party plan merchandisers. Set up a party and invite your friends over. Explain your business plan, the profit potential, and how much you need. Give them each a copy of your prospectus and ask that they pledge a thousand dollars as a non-participating partner in your business. Check with the current tax regulations. You may be allowed up to 25 partners in Sub Chapter S enterprises, opening the door for anyone to gather a group of friends around himself with something to offer them in return for their assistance in capitalizing his business.

You can also issue and sell up to $300,000 worth of stock in your company without going through the Federal Trade Commission. You'll need the help of an attorney to do this, however, and of course a good tax accountant as well wouldn't hurt.

It's always a good idea to have an attorney and an accountant help you make up your business prospectus. As you explain your plan to them, and ask for their advice, casually ask them if they'd mind letting you know of, or steer your way any potential investors they might happen to meet. Do the same with your banker. Give him a copy of your prospectus and ask him if he'd look it over and offer any suggestions for improving it, and of course, let you know of any potential investors. In either case, it's always a good idea to let them know you're willing to pay a "finder's fee" if you can be directed to the right investor.

Professional people such as doctors and dentists are known to have a tendency to join occupational investment groups. The next time you talk with your doctor or dentist, give him a prospectus and explain your plan. He may want to invest on his own or perhaps set up an appointment for you to talk with the manager of his investment group. Either way, you win because when you're looking for money, it's essential that you get the word out as many potential investors as possible.

Don't overlook the possibilities of the Small Business Investment Companies in your area. Look them up in your telephone book under "Investment Services." These companies exist for the sole purpose of lending money to businesses which they feel have a good chance of making money. In many instances, they trade their help for a small interest in your company.

Many states have Business Development Commissions whose goal is to assist in the establishment and growth of new businesses. Not only do they offer favorable taxes and business expertise, most also offer money or facilities to help a new business get started. Your Chamber of Commerce is the place to check for further information of this idea.

Industrial banks are usually much more amenable to making business loans than regular banks, so be sure to check out these institutions in your area. insurance companies are prime sources of long term business capital, but each company varies its policies regarding the type of business it will consider. Check your local agent for the name and address of the person to contact. It's also quite possible to get the directories of another company to invest in your business. Look for a company that can benefit from your product or service. Also, be sure to check at your public library for available foundation grants. These can be the final answer to all your money needs if your business is perceived to be related to the objectives and activities of the foundation.

Finally, there's the Money broker or Finder. These are the people who take your prospectus and circulate it with various known lenders or investors. They always require an up-front or retainer fee, and there's no way they can guarantee to get you the loan or the money you want.

There are many very good money brokers, and there are some that are not so good. They all take a percentage of the gross amount that's finally procured for your needs. The important thing is to check them out fully; find out about the successful loans or investment plans they're arranged, and what kind of investor contacts they have---all of this before you put up any front money or pay any retainer fees.

There are many ways to raise money---from staging garage sales to selling stocks. Don't make the mistake of thinking that the only place you can find the money you need is through the bank or finance company.

Start thinking about the idea of inviting investors to share in your business as silent partners. Think about the idea of obtaining financing for a primary business by arranging financing for another business that will support the start-up, establishment and developing of the primary business. Consider the feasibility of merging with a company that's already organized, and with facilities that are compatible or related to your needs. Give some thought to the possibilities of getting the people supplying your production equipment to co-sign the loan you need for start-up capital.

Remember, there are thousands upon thousands of ways to obtain business start-up capital. This is truly the age of creative financing.

Disregard the stories you hear of "tight money," and start making phone calls, talking to people, and making appointments to discuss your plans with the people who have money invest. There's more money now than there's ever been for a new business investment. The problem is that most beginning "business builders" don't know what to believe or which way to turn for help. They tend to believe the stories of "tight money," and they set aside their plans for a business of their own until a time when start-up money might be easier to find.

The truth is this: Now is the time to make your move. Now is the time to act. the person with a truly viable business plan, and determination to succeed, will make use of every possible idea that can be imagined. And the ideas I've suggested here should serve as just a few of the unlimited sources of monetary help available and waiting for you!

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